 Conscious Economics is a forward-thinking organization pioneering an innovative approach that bridges neuroscience, psychology, and economic decision-making.
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With over 16 years of expertise in financial wellness education, cutting-edge research, and innovation, we address the dual crisis impacting both personal and professional well-being.Â
Co-Founder & CEOÂ
Rhiannon RosalindÂ
Rhiannon, Founder and CEO of Conscious Economics, is a visionary leader in economic wellness and the Future of Work. As a serial entrepreneur and one of Canada’s most influential voices, Rhiannon has devoted her career to advancing equity, inclusion, and systemic change within the economy.
With over a decade of experience as CEO of The Economic Club of Canada, Rhiannon hosted dialogues with global leaders, including Prime Minister Justin Trudeau, former U.S. President Barack Obama, and Amal Clooney. She holds the distinction of being the youngest woman in Canadian history to be inducted into the Most Powerful Women in Business Hall of Fame, earning this honour three times.
Her accolades include being named a "Change Agent" by Canadian Business Magazine and one of the "Power 50" by Bay Street Bull. Through her work with The Jr. Economic Club of Canada, Rhiannon has impacted over 50,000 youth through holistic financial wellness training, awarding more than $150,000 in scholarships to empower the next generation.
Now leading Conscious Economics, Rhiannon continues to inspire corporate Canada to embrace financial wellness as a pathway to personal development and self-mastery.
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Conscious Economics Methodology™
We utilize consciousness-expanding tools such as emotional literacy, neuropsychophysiology, financial therapy, and creativity to demonstrate that wellness in business is achievable. At Conscious Economics, we believe that economic well-being begins with self-discovery.
At the Individual Level
We address emotional, mental, and financial health challenges that disrupt relationships with the self, partners, and employers—unlocking potential and fostering fulfillment.
At the Professional Level
We tackle workforce challenges such as declining productivity, talent retention issues, burnout, and the urgent need to upskill employees for the future of work.
Financial Therapist
Aseel El-Baba
Aseel, the in-house Financial Therapist at Conscious Economics, is a pioneer in financial therapy. With over a decade of experience managing portfolios exceeding $100 million on Bay Street, Aseel shifted her focus to the emotional and psychological aspects of financial well-being.
Her trauma-informed approach integrates financial expertise with mental health, helping individuals and organizations transform their relationships with money. Aseel has collaborated with leading organizations like Interac and RBC, becoming a trusted resource for holistic financial wellness.
As a 2024 Inspirational Speaker of the Year nominee and a 2019 Top Women in Finance award recipient, Aseel is passionate about addressing financial stress at its core and driving lasting societal change.
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Our solutions take a holistic, trauma-informed approach to empower professionals and individuals to heal, expand, and ultimately thrive in their personal, professional, and financial lives.
Community Love Note
"Aseel and Rhiannon are pure magic! This workshop completely shifted my perspective on money and the economy. Conscious Economics is pioneering something groundbreaking and transformative."
- Anonymous
